Thursday, March 27, 2008

Lauren-What's Your Brand?


Street Surf

My aim is to create a brand that covers street and surf wear in the one.
I want my Brand to be appealing, neat, happy, simple, unique, different, random
and fashionable. 

Age Group: 
  • 15- late 20's.
Gender: 
  • Female
Season: 
  • Summer (shirts, Singlets, Skirts, dresses & Hats)  
  • Winter ( Jeans, Beanies, scarfs, jackets, vests, cardigans)

Personality of the street surf wear:
  • Bright and pale colours.
  • Unique
  • Unusual
  • Simple yet not simple
  • Loud
  • Appealing
  • Fashionable
  • Noticeable 
  • Stripes
  • patterns
  • cotton
  • checkered
  • symbols
Colours:
  • Blue
  • Purple
  • Aqua
  • Pink
  • White
  • Black
  • Green
  • Red
  • Yellow

Method of Selling:
  • Internet sites
  • Personal wear
  • Stores
  • Magazines 
Methods of Promotion:
  • Posters
  • Brochures 
  • Magazines
  • Internet sites
Possible names:
  • Oh
  • oh boy
  • Reverse
  • Trap
  • Drool
  • No
  • Yes
  • Nu
  • Near
  • Far
  • Peg
  • Glass
  • Freakazoid
  • Trapazoid
  • Glassy
  • Tie
  • Tidy
  • Harmonica
  • Knot
  • hand
  • puppet
  • tear
  • stain
  • drop
  • tearable
  • berry
  • skinny
Brands Most Similar:
  • DONT ASK AMANDA
  • Insight
  • One TeaSpoon
  • Miss Sixty
  • MILK AND HONEY
  • SOMETHING
  • Stussy
  • Lee







4 comments:

Matt said...

i like the names... trap, nu, tearable
these names to me sound classy.

i dont like the names... no, reverse, oh boy

dave said...

i like your approach
ill get back to you on your names!

i like your approach!
and like where u get your ideas from.

dave said...

my faves are oh boy
trap
nu
yes

least faves
puppet
peg

stacy said...

why ask amanda?
twart, near, ambush, looking glass, nail
halcyon (a mythical bird who breeds at thetime of winter soltice in a floating nest on the sea and have the power the winds and waves. peace and prosperity.
fav names on your list peg and drool