The visual identitys that Patagonia use is that they are a enviromentally friendly company .
which uses friendly materials and organic cotton rather than pesticide intensive cotton.
Their visual identity is portayed in there clothes and ads and their fonts to spread the message
That they are an alternative brand using alternative materials.
The identity that Oxbow uses by big graphics and fonts plus advertising their products
so that they create the lifestyle that the person is lookin for.
4. How do the logos reflect there personality
By the Colours and the font.