Thursday, June 26, 2008
Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
–Patagonia's Mission Statement
Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing – as well as for skiing, snowboarding, surfing, fly fishing, paddling and trail running. These are all silent sports. None requires a motor; none delivers the cheers of a crowd. In each sport, reward comes in the form of hard-won grace and moments of connection between us and nature.
Our values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted. The approach we take towards product design demonstrates a bias for simplicity and utility.
For us at Patagonia, a love of wild and beautiful places demands participation in the fight to save them, and to help reverse the steep decline in the overall environmental health of our planet. We donate our time, services and at least 1% of our sales to hundreds of grassroots environmental groups all over the world who work to help reverse the tide.
We know that our business activity – from lighting stores to dyeing shirts – creates pollution as a by-product. So we work steadily to reduce those harms. We use recycled polyester in many of our clothes and only organic, rather than pesticide-intensive, cotton.
Staying true to our core values during thirty-plus years in business has helped us create a company we're proud to run and work for. And our focus on making the best products possible has brought us success in the marketplace.
Part of subculture appealing to:
v Street Surfing & Skating Culture.
v Males & Females.
v Late teens onwards.
v Summer & Winter (shirts, shorts, boardies, hoodies, jeans, hats etc).
Other subculture influences that will be borrowed:
Environmental Issues a concern? If yes what are they?
Clean seas and using recyclable materials.
Political or social awareness issues? If yes what are they?
Surf rage would be one of the issues along with various others.
Personality of the street surf/skate-wear:
Bright and happy.
Colour Pallet list:
Geographical distribution (Where abouts?):
Far North Coast NSW, bordering QLD.
Method of selling:
Methods of promotion:
Sponsorship & Advertising.
Knot Like Others.
Brand most similar to:
Rhythm, Rusty, Insight.
How is it different to anything else?
It’s my own creation and puts a different spin on everything.
My Imagination and things the different things I see when I go places.
Thursday, May 29, 2008
23/05/o8 friday 9 - 3 with stacy at kingscliff
29/05/08 thursday 9-4 with craig at kingscliff
30/05/08 friday 9 - 3 with stacy at kingscliff
05/06/08 thursday 9-4 with craig at kingscliff
06/06/08 friday 9-3 with stacy at kingscliff
12/06/08 thursday 9-4 with craig at kingscliff
13/06/08 friday 9-3 with stacy at kingscliff
19/06/08 thursday 9-4 with anne at byron
20/06/08 friday 9-3 with stacy at kingscliff
26/06/08 thursday 9-4 with anne at byron
27/06/08 friday 9-3 with stacy at kingscliff
Thursday, May 1, 2008
The gender will be a bender, between males and females. Dependant on the fabrics and designs hanging around the studio waiting to be reborn again.
• Age group: Come young ones – come all. Who ever digs the vibe. (0 – 100 yrs old)
• Season: Dependant on materials, designs, fabrics and how the artist feels at the time. Summer 2008/09 à onwards. (Limited editions)
Subcultural influences will range from; old Black and white photos, Folk, Rock, Reggae, House, dub, Skateboarding, Snowboarding, Stamp collecting, Ray guns, Fruit, Hippy culture, Nirvana, Barcodes, Discarded debris.
There are many Environmental concerns included in the labels determination. The thought process of how to make a T-shirt economically sustainable will be driven by the artist at any possible time or place. Thus we will be collecting visual imagery and word play to better the lives of all ceteans and crustations.
Although it doesn’t just stop once our feet are on soil. We also wish to raise political and social awareness of the happenings around this place we call home. Addressing important issues to the young and old, through visual imagery that catches the eye, and sends out a visual protest.
• Its not myspace, its Ourspace.
Colour Palette Includes; Every colour of the rainbow! Especially Deep, dark, warm colours and pastels.
The clothing and objects will be distributed through what ever means are possible. Market stalls, Gallery Exhibitions, Cafes, and Internet etc. Although the main idea is to ride the wave against the grain of big brand commodities.
Word of mouth and ‘free’ stickers are a means to distribution and rumors.
• “I’m one Too!” (“I’m a Surfer Too!”)
• by-Ron Cea things
• The world is your surfboard
• Surf Junky
Most Similar To what Existing Brands?
We would like to think this label is totally fresh and new, or it will just decrease our mojo for success. But the most similar brands that are have similar goals as to us, include; Mambo, RCVA, Rhythm, Soulsurfer, tsubi and Rusty. We are different though as we have a blank canvas to work with and bound by a new wave of young artists. We wish to collaborate on ideas and slogans for the new range within our boardroom. We will also be making surfboard art for the abundances.
The style Influences include: Baroque, impressionism, Picasso, figurative abstraction, Bauhaus, Rauschenberg, and the NOW. (The 80’s are over - no fluro, at least for a few years)
Thursday, April 3, 2008
Thursday, March 27, 2008
- light blue
- light green
- Lee, Rythm, Nixon, Insight, Von Zipper.
- Retail stores
- internet website
- Sponsorship of free surfers, competitive surfers
- internet website
- surf magazines eg. surfing life
I want my brand to appeal to females in the 18 to 30 age group. My brand will feel unique, pretty, clean, fresh, innocent, and playful. The subculture I am focusing on is surf wear that’s beautiful, casual and comfortable and it will be for both summer and winter.
Although I have chosen surf wear I don’t want my brand to be the typical surf brand that is around at the moment. I want my surf brand to have quality about it, in the fabrics used, the cuts and the overall look will have a higher quality about it for the same price as the current surf brands. My brand will be setting trends and not following them like the surf brands at the moment are doing. I want the women wearing this brand to feel beautiful, pretty and sexy but look sophisticated and inspiring. The influences I am drawing from are history, beauty, current social/political issues, comfort from product and art.
Environmental issues are a concern, organic materials will be used as much as possible in the manufacturing of the clothes.
Such as organic fabrics.
I want to address current social issues. The right of free speech, feeling and non conformists. Sort of embrace the things that conservative Australia frown upon. My brand will be socially aware of things happening in the world around it not just that’s relevant to the surf industry. Eg. The current trend in the surf industry is being aware of the environment manly the oceans and sea life. I think that that’s great and relevant to the surf industry but there are so many other issues that can be addressed such as freedom of speech, human rights and power to the minorities. I want to address these issues but I don’t want to do it screaming and waving a flag, I want it to be subtle but still noticeable.
Colours I will be using will mostly be black gray and white. But I want to use most colours.
Anywhere local will be my first distribution spot. My method of selling will be at local markets, as well as approaching small boutiques and showing them samples of my clothes. Trying to get the word around locally first then expanding to as large as possible.
Once upon a time
Secrets from sisters
Secrets from (insert name eg. Emilio, Sophie)
- 15- late 20's.
- Summer (shirts, Singlets, Skirts, dresses & Hats)
- Winter ( Jeans, Beanies, scarfs, jackets, vests, cardigans)
- Bright and pale colours.
- Simple yet not simple
- Internet sites
- Personal wear
- Internet sites
- oh boy
- DONT ASK AMANDA
- One TeaSpoon
- Miss Sixty
- MILK AND HONEY
The concerns of the environment like logging and cleans seas will be a couple of issues that are looked into, organic fabric and natural dye will be used to make sure that they are easily recyclable . Also making women feel proud of who the are.
Methods of selling markets and retail stores
Sponsership magazines (franky) and posters, flyers stickers
* about a girl
* little wing
* little fish
* almost ooh lala
* seek her
* purpose of muse
* black lase and cherry pie
Targeted to males in their late teens to their 40's.
The label would aim to have majority summer range as over the colder months wetsuits replace board shorts.
One environmental issue that is a concern is the use of toxic dyes in the manufacturing process.
Method of selling- retail store
Methods of promotion- Sponsorship of free surfers, advertising in Australian Longboarding Magazine, Monster Children
Most similar to existing brands- Insight, Rhythm, some Rip Curl designs
Style Influences- Music artwork and fashion of the late 60's, early 70's
Brainstorming of names-
*Groove and Glide (music and surfing)
- Street Skateboarding.
- 12 - early 20's.
- Winter (shirts, hoodies, jeans etc).
- Though fashionable.
- Bright yet dark.
- North-east coast NSW.
- Internet site.
- Ultimately stores (skate shops, alternate 'brand' stores).
- Magazines (Skate, music).
- Annoy (Skate and Annoy).
- Dandy (Opposite of).
- Plain (Opposite of).
- Pop art.
- Music ('Emo', 'Hardcore', 'Metal').
- Other brands that are already popular with the target audience.
- What people wear that stand out to me.
- The different styles of the target audience.
- The cartoons that I draw.