What's Your Brand

'Ripsta'

Part of subculture appealing to:

v    Street Surfing & Skating Culture.

 

Gender:

v    Males & Females.

 

Age Group:

v    Late teens onwards.

 

Season:

v    Summer & Winter (shirts, shorts, boardies, hoodies, jeans, hats etc).

 

Other subculture influences that will be borrowed:

v    Retro

 

Environmental Issues a concern? If yes what are they?

Clean seas and using recyclable materials.

 

Political or social awareness issues? If yes what are they?

Surf rage would be one of the issues along with various others.

 

Personality of the street surf/skate-wear:

              Unique.                           

              Appealing.

              Noticeable.

              Bright and happy.

              Different.

              Stand out.

              Fashionable.

 

Colour Pallet list:

              Various.

Geographical distribution (Where abouts?):

              Far North Coast NSW, bordering QLD.

 

Method of selling:

              Markets.

              Retail Stores.

        

Methods of promotion:

              Flyers.

              Sponsorship & Advertising.

 

Possible names:

              Ripsta.

              One Day.

              Please.

              Release.

              Crank That.

              Knot Like Others.

              Keep Dreaming.

 

Brand most similar to:

Rhythm, Rusty, Insight.

 

How is it different to anything else?

It’s my own creation and puts a different spin on everything.

 

Style influences:

              Various.

 

Inspiring themes:

My Imagination and things the different things I see when I go places.