Thursday, June 26, 2008
Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
–Patagonia's Mission Statement
Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing – as well as for skiing, snowboarding, surfing, fly fishing, paddling and trail running. These are all silent sports. None requires a motor; none delivers the cheers of a crowd. In each sport, reward comes in the form of hard-won grace and moments of connection between us and nature.
Our values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted. The approach we take towards product design demonstrates a bias for simplicity and utility.
For us at Patagonia, a love of wild and beautiful places demands participation in the fight to save them, and to help reverse the steep decline in the overall environmental health of our planet. We donate our time, services and at least 1% of our sales to hundreds of grassroots environmental groups all over the world who work to help reverse the tide.
We know that our business activity – from lighting stores to dyeing shirts – creates pollution as a by-product. So we work steadily to reduce those harms. We use recycled polyester in many of our clothes and only organic, rather than pesticide-intensive, cotton.
Staying true to our core values during thirty-plus years in business has helped us create a company we're proud to run and work for. And our focus on making the best products possible has brought us success in the marketplace.
Part of subculture appealing to:
v Street Surfing & Skating Culture.
v Males & Females.
v Late teens onwards.
v Summer & Winter (shirts, shorts, boardies, hoodies, jeans, hats etc).
Other subculture influences that will be borrowed:
Environmental Issues a concern? If yes what are they?
Clean seas and using recyclable materials.
Political or social awareness issues? If yes what are they?
Surf rage would be one of the issues along with various others.
Personality of the street surf/skate-wear:
Bright and happy.
Colour Pallet list:
Geographical distribution (Where abouts?):
Far North Coast NSW, bordering QLD.
Method of selling:
Methods of promotion:
Sponsorship & Advertising.
Knot Like Others.
Brand most similar to:
Rhythm, Rusty, Insight.
How is it different to anything else?
It’s my own creation and puts a different spin on everything.
My Imagination and things the different things I see when I go places.