Thursday, March 27, 2008

Miranda - Three: 'What's Your Brand?'

Target Market...

Part of subculture appealing to:
  • Street Skateboarding.
Gender:
  • Males.
Age Group:
  • 12 - early 20's.
Season:
  • Winter (shirts, hoodies, jeans etc).
Other subculture influences that will be borrowed:
  • 'Emo'
  • 'Metal'
  • 'Hardcore'
Environmental Issues a concern? If yes what are they?


Political or social awareness issues? If yes what are they?


Personality of the skate-wear:
  • Different.
  • Though fashionable.
  • Bright yet dark.
  • Contrasting.
  • Scene.
  • Disturbed.
Colour Pallet list:
  • Black.
  • White.
  • Green.
  • Purple.
  • Pink.
  • Orange.
  • Blue.
Geographical distribution (Where abouts?):
  • North-east coast NSW.
Method of selling:
  • Internet site.
  • Ultimately stores (skate shops, alternate 'brand' stores).
Methods of promotion:
  • Posters.
  • Stencils.
  • Magazines (Skate, music).
Possible names:
  • Crime.
  • Kranked.
  • Agro.
  • Acid.
  • Drain.
  • Dark.
  • Damp.
  • Grit.
  • Gone.
  • Mail.
  • High.
  • Anger.
  • Sook.
  • Greed.
  • Grunge.
  • Hobo.
  • Stick.
  • Ghast.
  • Stay.
  • Take.
  • Give.
  • Dome.
  • Vamp.
  • Scene.
  • Twotoo.
  • Roll.
  • Over.
  • Warn.
  • When?
  • Robot.
  • Outrage.
  • Cred.
  • Annoy (Skate and Annoy).
  • Wreck.
  • Zappa.
  • RAN-DOM.
  • RAA-AAH.
  • Grey.
  • Pound.
  • Disturb.
  • Play.
  • Boo!
  • !!?!
  • Rage.
  • Rock.
  • Stealth.
  • Stolen.
  • Monster.
  • Run.
  • Roam.
  • Dandy (Opposite of).
  • Sketch.
  • Alter.
  • Motive.
  • Dye.
  • Plain (Opposite of).
  • Ramble.
Brand most similar to:


How is it different to anything else?


Style influences:
  • Pop art.
  • Cartoons.
  • Comics.
  • Music ('Emo', 'Hardcore', 'Metal').
  • Other brands that are already popular with the target audience.
  • What people wear that stand out to me.
  • The different styles of the target audience.
Inspiring themes:
  • The cartoons that I draw.

9 comments:

katelyn said...

names-
favs:drain, stolen, crime, roam, damp
least faves:rock, agro

Matt said...

i like the words roam and stay. These words to me would look good on a plain t-shirt.
i don't like the words boo! and robot. These words sound like a target market for younger children.

anna said...

as i said i like dandy but i also like sook and i like twotoo as well although i don't think twotoo is relevant for your target market, it sounds a little girly.
i'm not a big fan of the words that are sort of everyday words like run, gray and warn.

stacy said...

favs stick drain grey maybe grey room, kinda like skate and annoy
least fav damp dye plain

gabrielle said...

i like RAA-HAA it suits what ur brand is about . i also like kranked. dont like rock or crime their to plain.

dave said...

my favourites are
annoy
scence
roll
cred
dark
hobo
outrage
rock
twotwo


dont like
sketch
zappa
when
ghast

Lauren said...

names i like:
- Twotoo (because of the different spelling, it gets you thinking)
-Take
-Dandy
-Roam

names i dont like:
-Boo!!!?
-Acid
-RAN-DOM

Miranda said...

I like the names...

RAA-AHH

Dandy - 'Fine and dandy' and I could make the brand the opposite of the meaning.

Agro.

Acid.

ANNOY.

Clea said...

Skate and Annoy gets my vote. Lots of typographic potential there.