STACY 3: what's your brand?

Initial Profile Of Surf / Skate/ Snow Wear Brand:

Describe your target market by answering the following in approx. 200 words


• Descibe the part of the subculture you are appealing to.

 e.g. Surfing, Skareboarding, Snowboarding e.g Mal Riders, Grommets Etc 
• Gender
• Age group
• Season
• What other Subcultural Influences will be borrowed from eg emo, ballroom dancing, cars,
• Are there any environmental issues a concern eg. Clean seas, climate change, anti nuclear, ceteans
• Are there any pollitical or social awareness issues you want to address? eg black rights, land rights, register to vote, surf rage?
• describe the personality of surfwear use 10 descriptive words
• Colour Palette list
• Geographical Distribution- whereabouts?
• Method Of Selling e.g. market, retail internet mail order
• Methods Of Promotion sponsorship, charity,
• Possible Names list at least twenty. Brainstorm with class, friends, family

Your Brand Most Similar To what Existing Brands?

• More importantly how is it different?
• What are the style Influences? eg surrealism, pop, art deco etc
• What are the Inspiring Themes? eg tiki culture, florals, etc