1. what are the dominant Brands?
Quiksilver, Billabong and Rip Curl.
Quiksilver was formed in 1970 by John Law and Alan Gibb in Torquay Victoria.
Quiksilver is based worldwide with operations in Asia Australsia, Europe and U.S.A..
Their team ranges from young Garrett Parkes though to ex world Champ Kelly Slater.
Quiksilver own DC Shoe Co USA. Libtech. Gnu. Fidra golf. Cleveland golf, Raisins and Accessories Company Called Kommunity Project founded by Kelly Slater. and not forgetting Snowboard giant Rossignol
Rip curl was formed in Torquay victoria by Brian Singer and Doug warbrick
started off makin Surfboards then progress into Wetsuits
Today Rip Curl has grown into a multimillion dollar industry their famous slogan is the "Search" "which they use in their products also on the there promotions.
They sponsor the world famous and most prestigious Rip Curl pro held at Bells Beach every year with the top 44 fighting for that coverted bell.