Thursday, March 27, 2008

DAVE 3

describe the sub culture you are appealin to.
im appealin to the surfing culture that is free and fun.
Gender . male 
age group. 16 -30
season. summer  Boardies and shrts an hat. 
winter - jeans hoodies.

what other subcultral influences will be borrowed
um pop arti, modern and also retro groove. and metal

Are  there any enviromental issues

using friendly materials.

Are there any  pollitical or Social Awareness

No

Describe the personality of surfwear
Colour pallete list
Red
orange
green
Brown
White
Yellow


Geographical distribution

Gold Coast Down to Northen NSW

Methods of Selling

Markets 

Then moving  into retail.

methods of promotion
Sponsoring The Locals Boardriders comps by giving out packs to the finalists.
giving out stickers
models

Possible Names
Antee
Marley
Innocent
Expect
Unamed
Matisse
yuka
Hazzard
addict
Peace
A-k
Conspiracy
Maceo
1979
Varese
Milano
Rejoice
choice
commit



Your Brands similar to what existing brands

RUCA
OP
HURLEY
RHYTHM
MADA
THE REALM


More importly how is it different




What are the style influences


Pop
Retro
metal


What the inspiring themes

Florals

Swirls

Prints

flags

statements


photos






2 comments:

Lauren said...

i like the names antee and a-k theres something that stands out about them and they are appealing.

i dont like marley it doesnt seem unique enough.

good ideas!

stacy said...

some suggestions
hazard correct spelling if you mean danger, sin less, cabal, plot, intrigue, faction,
i like conspiracy, antee could be spelt anti least like yulk and maceo 9 although could work well typographically)