7. Who is there target Market are they successful
Their target is open in any age range who are chasing the lifestyle by using their ambassors
ie Laird Hamilton Oxbow, the malloys and Gerry lopez Patagonia in ads and commericals to promote their respective labels these athletes are used to sell the name and marketed
to introduce the public in to these labels.
by using well known people they are well in promoting the market they want to conquer.