Thursday, March 27, 2008

Katelyn: 3

I am hoping to appeal to the alternative free surfing subculture. Those who enjoy experimental and retro board and clothing designs.
Targeted to males in their late teens to their 40's.
The label would aim to have majority summer range as over the colder months wetsuits replace board shorts.
One environmental issue that is a concern is the use of toxic dyes in the manufacturing process.
Method of selling- retail store
Methods of promotion- Sponsorship of free surfers, advertising in Australian Longboarding Magazine, Monster Children
Most similar to existing brands- Insight, Rhythm, some Rip Curl designs
Style Influences- Music artwork and fashion of the late 60's, early 70's
Brainstorming of names-
*Free Spirit 
free agent
option
surf pilot
free people
be
flow
let go
loose
unconfined
freedom
free to move
release
pure 
pure freedom
dream
aspire
power
influence
believe
maverick
untangled
freewheel
*Glide
*Groove and Glide (music and surfing)
*Slide
*Drift

8 comments:

anna said...

i like groove and glide. i like the idea of just having Be as your brand and you could add anything you want to the end of it.
I'm not a big fan of influence or power as your brand name. it doesn't really suit what your brand is about i don't think.

stacy said...

favs mavericks,{someone who exhibits great independance in thought and action}
free agent,
least fav glide as condom brand

gabrielle said...

i like fee people and also glide .

you could look for some slag from the 60-70 era
maybe look into some of the lyrics from the music from that time.

Miranda said...
This comment has been removed by the author.
Matt said...

likes.. glide, dream, drift
i think these words give the feeling of long board, single fin style of surfing.

dislikes... surf pilot, influence, maverick

Lauren said...

i like:

-be, its simple yet meaningful.
-glide, it creates a picture in your head.
-flow, its appealing.

i dont like:

-Slide, it reminds me of snow instead of surf.
-let go
-believe, its not unique enough.

dave said...

i like freeagent
release
believe
drift
dream
freepeople


least fav
let go
untangled
freewheel

Miranda said...

I like the names...

Freewheel - It seems to put across your idea and it just sounds nice.

Drift - It seems to put across a relaxed feel.

Groove and Glide - Is one I really like as it put across the idea you really seem to be wanting, although it might be harder to turn into a logo, I think a good idea would be to use more of a focus on a picture for a logo with the 'groove and glide' underneath which I have seen a bit in the older styles of surf board brands.

I don't really like the names...

Free agent - Just doesn't sound free and relaxing to me because of the word agent, agent reminds me of lots of action.

Surf pilot - I just don't like the sound of it for your idea.