matt

Surf culture

My aim is to attract the surfing culture.  

My brand will target males from the age of 16-30,

It will range from retro style clothing eg. v-neck t's, hoodie t's, plain t's, singlets, cardigans, shorts, boardies,  jeans, hats, belts to... eye wear.

It will be a retro surf s

ort of brand from the 60's but at the same time classy and neat.

I want to keep the brand name simple but the clothing stylish. The clothing will be comfortable and a tighter fit with a casual look using cotton

 knits. Plain t'ees w

ith one cool colour print. Simple designs using typo graphic branding and simbols eg. crosses, shapes repeated on a grid evenly. Black and white patterns with a cool coloured logo. The boardies will be like the rythm boardies in the way that the length is a bit shorter, I like them because they are alot easier to surf in and are comfortable to wear, also cooler. The stores general pants co. and universal inspired me to choose this target market. 

Colour pallet list:

• black
• white
• light blue
• light green
• yellow
• orange
• grey

Existing brands that are similar:

• Lee, Rythm, Nixon, Insight, Von Zipper.

Methods of selling:

• Retail stores
• internet website                   

Methods of promotion:

• Sponsorship of free surfers, competitive surfers
• posters
• stickers
• internet website
• brochures
• surf magazines eg. surfing life

Names:

• Roam
• Turn
• Complete
• Trans

anna. 3

        I want my brand to appeal to females in the 18 to 30 age group. My brand will feel unique, pretty, clean, fresh, innocent, and playful. The subculture I am focusing on is surf wear that’s beautiful, casual and comfortable and it will be for both summer and winter.

Although I have chosen surf wear I don’t want my brand to be the typical surf brand that is around at the moment. I want my surf brand to have quality about it, in the fabrics used, the cuts and the overall look will have a higher quality about it for the same price as the current surf brands. My brand will be setting trends and not following them like the surf brands at the moment are doing. I want the women wearing this brand to feel beautiful, pretty and sexy but look sophisticated and inspiring.               The influences I am drawing from are history, beauty,  current social/political issues, comfort  from product and art.

       Environmental issues are a concern, organic materials will be used as much as possible in the manufacturing of the clothes.

Such as organic fabrics.      

I want to address current social issues. The right of free speech, feeling and non conformists. Sort of embrace the things that conservative Australia frown upon. My brand will be socially aware of things happening in the world around it not just that’s relevant to the surf industry. Eg. The current trend in the surf industry is being aware of the environment manly the oceans and sea life. I think that that’s great and relevant to the surf industry but there are so many other issues that can be addressed such as freedom of speech, human rights and power to the minorities. I want to address these issues but I don’t want to do it screaming and waving a flag, I want it to be subtle but still noticeable. 

Colours I will be using will mostly be black gray and white. But I want to use most colours.

        Anywhere local will be my first distribution spot. My method of selling will be at local markets, as well as approaching small boutiques and showing them samples of my clothes. Trying to get the word around locally first then expanding to as large as possible.

 

Names:

Once upon a time

Get fancy

For keeps

Secrets from sisters

Hush hush

Secrets from (insert name eg. Emilio, Sophie)

fable

Lauren-What's Your Brand?

Street Surf

My aim is to create a brand that covers street and surf wear in the one.

I want my Brand to be appealing, neat, happy, simple, unique, different, random

and fashionable. 

Age Group: 

• 15- late 20's.

Gender: 

• Female
  

Season: 

• Summer (shirts, Singlets, Skirts, dresses & Hats)  
• Winter ( Jeans, Beanies, scarfs, jackets, vests, cardigans)
  

Personality of the street surf wear:

• Bright and pale colours.
  
• Unique
• Unusual
• Simple yet not simple
• Loud
• Appealing
• Fashionable
• Noticeable 
• Stripes
• patterns
• cotton
• checkered
• symbols

Colours:

• Blue
• Purple
• Aqua
• Pink
• White
• Black
• Green
• Red
• Yellow

Method of Selling:

• Internet sites
• Personal wear
• Stores
• Magazines 

Methods of Promotion:

• Posters
• Brochures 
• Magazines
• Internet sites

Possible names:

• Oh
• oh boy
• Reverse
• Trap
• Drool
• No
• Yes
• Nu
• Near
• Far
• Peg
• Glass
• Freakazoid
• Trapazoid
• Glassy
• Tie
• Tidy
• Harmonica
• Knot
• hand
• puppet
• tear
• stain
• drop
• tearable
• berry
• skinny

Brands Most Similar:

• DONT ASK AMANDA
• Insight
• One TeaSpoon
• Miss Sixty
• MILK AND HONEY
• SOMETHING
• Stussy
• Lee

gabrielle 3

Surfing will be the subculture that ill be working with. Females from the ages of 18 to 25. The season that I want is autumn still warm but a touch cool. The influence is the strong, warrior woman . A look that make girls feel stong, but in a feminine beautiful way and will accentuate the body without giving it a trashy look. i want a natural feel with earthy tones.
The concerns of the environment like logging and cleans seas will be a couple of issues that are looked into, organic fabric and natural dye will be used to make sure that they are easily recyclable . Also making women feel proud of who the are.

Methods of selling markets and retail stores

Sponsership magazines (franky) and posters, flyers stickers

Names
Freedom

Inspiring moments

Infused with

venus

* about a girl
* little wing
* little fish
* almost ooh lala
* seek her
* seek
* purpose of muse
* black lase and cherry pie

Katelyn: 3

I am hoping to appeal to the alternative free surfing subculture. Those who enjoy experimental and retro board and clothing designs.
Targeted to males in their late teens to their 40's.
The label would aim to have majority summer range as over the colder months wetsuits replace board shorts.
One environmental issue that is a concern is the use of toxic dyes in the manufacturing process.
Method of selling- retail store
Methods of promotion- Sponsorship of free surfers, advertising in Australian Longboarding Magazine, Monster Children
Most similar to existing brands- Insight, Rhythm, some Rip Curl designs
Style Influences- Music artwork and fashion of the late 60's, early 70's
Brainstorming of names-
*Free Spirit 

free agent

option

surf pilot

free people

be

flow

let go

loose

unconfined

freedom

free to move

release

pure 

pure freedom

dream

aspire

power

influence

believe

maverick

untangled

freewheel
*Glide
*Groove and Glide (music and surfing)
*Slide
*Drift

DAVE 3

describe the sub culture you are appealin to.

im appealin to the surfing culture that is free and fun.

Gender . male 

age group. 16 -30

season. summer  Boardies and shrts an hat. 

winter - jeans hoodies.

what other subcultral influences will be borrowed

um pop arti, modern and also retro groove. and metal

Are  there any enviromental issues

using friendly materials.

Are there any  pollitical or Social Awareness

No

Describe the personality of surfwear

Colour pallete list

Red

orange

green

Brown

White

Yellow

Geographical distribution

Gold Coast Down to Northen NSW

Methods of Selling

Markets 

Then moving  into retail.

methods of promotion

Sponsoring The Locals Boardriders comps by giving out packs to the finalists.

giving out stickers

models

Possible Names

Antee

Marley

Innocent

Expect

Unamed

Matisse

yuka

Hazzard

addict

Peace

A-k

Conspiracy

Maceo

1979

Varese

Milano

Rejoice

choice

commit

Your Brands similar to what existing brands

RUCA

OP

HURLEY

RHYTHM

MADA

THE REALM

More importly how is it different

What are the style influences

Pop

Retro

metal

What the inspiring themes

Florals

Swirls

Prints

flags

statements

photos

Miranda - Three: 'What's Your Brand?'

Target Market...

Part of subculture appealing to:

• Street Skateboarding.

Gender:

• Males.

Age Group:

• 12 - early 20's.

Season:

• Winter (shirts, hoodies, jeans etc).

Other subculture influences that will be borrowed:

• 'Emo'
• 'Metal'
• 'Hardcore'

Environmental Issues a concern? If yes what are they?

Political or social awareness issues? If yes what are they?

Personality of the skate-wear:

• Different.
• Though fashionable.
• Bright yet dark.
• Contrasting.
• Scene.
• Disturbed.

Colour Pallet list:

• Black.
• White.
• Green.
• Purple.
• Pink.
• Orange.
• Blue.

Geographical distribution (Where abouts?):

• North-east coast NSW.

Method of selling:

• Internet site.
• Ultimately stores (skate shops, alternate 'brand' stores).

Methods of promotion:

• Posters.
• Stencils.
• Magazines (Skate, music).

Possible names:

• Crime.
  
• Kranked.
• Agro.
• Acid.
• Drain.
• Dark.
• Damp.
• Grit.
• Gone.
• Mail.
• High.
• Anger.
• Sook.
• Greed.
• Grunge.
• Hobo.
• Stick.
• Ghast.
• Stay.
• Take.
• Give.
• Dome.
• Vamp.
• Scene.
• Twotoo.
• Roll.
• Over.
• Warn.
• When?
• Robot.
• Outrage.
• Cred.
• Annoy (Skate and Annoy).
• Wreck.
• Zappa.
• RAN-DOM.
• RAA-AAH.
• Grey.
• Pound.
• Disturb.
• Play.
• Boo!
• !!?!
• Rage.
• Rock.
• Stealth.
• Stolen.
• Monster.
• Run.
• Roam.
• Dandy (Opposite of).
• Sketch.
• Alter.
• Motive.
• Dye.
• Plain (Opposite of).
• Ramble.

Brand most similar to:

How is it different to anything else?

Style influences:

• Pop art.
• Cartoons.
• Comics.
• Music ('Emo', 'Hardcore', 'Metal').
• Other brands that are already popular with the target audience.
• What people wear that stand out to me.
• The different styles of the target audience.

Inspiring themes:

• The cartoons that I draw.