target market:

both sex teenage skaters 

range

all season under garments. mostly tees 

other subculture influences.

punk rock

hip hop

promotes positive attitude towards environment 

brand "attitude"

bold in your face 

conflictive 

rude 

bright

colour pallet 

wide range

location

byron bay...the world

method for selling

promotion though zines and website 

 

name 

oj fresh.

similar brands

afends

volcom

style influences

pimps 

 

hows it different 

its my own creation so made from my imagination,