Thursday, June 26, 2008
Patagonia
Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
–Patagonia's Mission Statement
Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing – as well as for skiing, snowboarding, surfing, fly fishing, paddling and trail running. These are all silent sports. None requires a motor; none delivers the cheers of a crowd. In each sport, reward comes in the form of hard-won grace and moments of connection between us and nature.
Our values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted. The approach we take towards product design demonstrates a bias for simplicity and utility.
For us at Patagonia, a love of wild and beautiful places demands participation in the fight to save them, and to help reverse the steep decline in the overall environmental health of our planet. We donate our time, services and at least 1% of our sales to hundreds of grassroots environmental groups all over the world who work to help reverse the tide.
We know that our business activity – from lighting stores to dyeing shirts – creates pollution as a by-product. So we work steadily to reduce those harms. We use recycled polyester in many of our clothes and only organic, rather than pesticide-intensive, cotton.
Staying true to our core values during thirty-plus years in business has helped us create a company we're proud to run and work for. And our focus on making the best products possible has brought us success in the marketplace.
IAMWHY (Environmentally Friendly)
The IAMWHY 2008 range is designed by boardriders for boardriders. We print every item to your order, each garment is individually printed by Mike or myself. We use a manual printing machine, this means every item printed will be slightly different from the previous one, making it unique for each customer.
We source environmentally friendly suppliers and fairwear suppliers whenever possible to promote ethical trade. 90% of the 2008 IAMWHY range is fairwear & environmentally friendly, which we are quite proud of.
The IAMWHY range has styles to suit all needs from washed hoodies to longsleeve tees, vintage tees to urban style shirts and vest for men, the ladies range consists of halternecks, vests, vintage tees, longer length tees, different necklines and washed hoodies.
IAMWHY clothing company sells Surf, Skate and Snowboard clothing with an edge for men and ladies.
The company slogan IAMWHY, because i am speaks for itself.
With all orders IAMWHY is giving away free car stickers, free IAMWHY stickers and free summer 2008 catalogues.
FAIR WEAR & ENVIRONMENTALLY FRIENDLY INFORMATION
* 90% of IAMWHY 2008 is FAIRWEAR and Environmentally friendly garments from certified suppliers – look for the star which indicates that it is a fairwear and environmentally friendly garment.
The garments with the stars are OEKEO-TEX 100 STANDARD certified, which guarantees the safety of the garments to human health plus taking care to adopt environmentally friendly production methods.
The Oeko-Tex addresses the human ecology component of textile products. It evaluates and screens for any harmful substance present in the garment.
What's Your Brand
'Ripsta'
Part of subculture appealing to:
v Street Surfing & Skating Culture.
Gender:
v Males & Females.
Age Group:
v Late teens onwards.
Season:
v Summer & Winter (shirts, shorts, boardies, hoodies, jeans, hats etc).
Other subculture influences that will be borrowed:
v Retro
Environmental Issues a concern? If yes what are they?
Clean seas and using recyclable materials.
Political or social awareness issues? If yes what are they?
Surf rage would be one of the issues along with various others.
Personality of the street surf/skate-wear:
Unique.
Appealing.
Noticeable.
Bright and happy.
Different.
Stand out.
Fashionable.
Colour Pallet list:
Various.
Geographical distribution (Where abouts?):
Far North Coast NSW, bordering QLD.
Method of selling:
Markets.
Retail Stores.
Methods of promotion:
Flyers.
Sponsorship & Advertising.
Possible names:
Ripsta.
One Day.
Please.
Release.
Crank That.
Knot Like Others.
Keep Dreaming.
Brand most similar to:
Rhythm, Rusty, Insight.
How is it different to anything else?
It’s my own creation and puts a different spin on everything.
Style influences:
Various.
Inspiring themes:
My Imagination and things the different things I see when I go places.