Miranda - Three: 'What's Your Brand?'

Target Market...

Part of subculture appealing to:

• Street Skateboarding.

Gender:

• Males.

Age Group:

• 12 - early 20's.

Season:

• Winter (shirts, hoodies, jeans etc).

Other subculture influences that will be borrowed:

• 'Emo'
• 'Metal'
• 'Hardcore'

Environmental Issues a concern? If yes what are they?

Political or social awareness issues? If yes what are they?

Personality of the skate-wear:

• Different.
• Though fashionable.
• Bright yet dark.
• Contrasting.
• Scene.
• Disturbed.

Colour Pallet list:

• Black.
• White.
• Green.
• Purple.
• Pink.
• Orange.
• Blue.

Geographical distribution (Where abouts?):

• North-east coast NSW.

Method of selling:

• Internet site.
• Ultimately stores (skate shops, alternate 'brand' stores).

Methods of promotion:

• Posters.
• Stencils.
• Magazines (Skate, music).

Possible names:

• Crime.
  
• Kranked.
• Agro.
• Acid.
• Drain.
• Dark.
• Damp.
• Grit.
• Gone.
• Mail.
• High.
• Anger.
• Sook.
• Greed.
• Grunge.
• Hobo.
• Stick.
• Ghast.
• Stay.
• Take.
• Give.
• Dome.
• Vamp.
• Scene.
• Twotoo.
• Roll.
• Over.
• Warn.
• When?
• Robot.
• Outrage.
• Cred.
• Annoy (Skate and Annoy).
• Wreck.
• Zappa.
• RAN-DOM.
• RAA-AAH.
• Grey.
• Pound.
• Disturb.
• Play.
• Boo!
• !!?!
• Rage.
• Rock.
• Stealth.
• Stolen.
• Monster.
• Run.
• Roam.
• Dandy (Opposite of).
• Sketch.
• Alter.
• Motive.
• Dye.
• Plain (Opposite of).
• Ramble.

Brand most similar to:

How is it different to anything else?

Style influences:

• Pop art.
• Cartoons.
• Comics.
• Music ('Emo', 'Hardcore', 'Metal').
• Other brands that are already popular with the target audience.
• What people wear that stand out to me.
• The different styles of the target audience.

Inspiring themes:

• The cartoons that I draw.