The IAMWHY 2008 range is designed by boardriders for boardriders. We print every item to your order, each garment is individually printed by Mike or myself. We use a manual printing machine, this means every item printed will be slightly different from the previous one, making it unique for each customer.
We source environmentally friendly suppliers and fairwear suppliers whenever possible to promote ethical trade. 90% of the 2008 IAMWHY range is fairwear & environmentally friendly, which we are quite proud of.
The IAMWHY range has styles to suit all needs from washed hoodies to longsleeve tees, vintage tees to urban style shirts and vest for men, the ladies range consists of halternecks, vests, vintage tees, longer length tees, different necklines and washed hoodies.
IAMWHY clothing company sells Surf, Skate and Snowboard clothing with an edge for men and ladies.
The company slogan IAMWHY, because i am speaks for itself.
With all orders IAMWHY is giving away free car stickers, free IAMWHY stickers and free summer 2008 catalogues.
FAIR WEAR & ENVIRONMENTALLY FRIENDLY INFORMATION
* 90% of IAMWHY 2008 is FAIRWEAR and Environmentally friendly garments from certified suppliers – look for the star which indicates that it is a fairwear and environmentally friendly garment.
The garments with the stars are OEKEO-TEX 100 STANDARD certified, which guarantees the safety of the garments to human health plus taking care to adopt environmentally friendly production methods.
The Oeko-Tex addresses the human ecology component of textile products. It evaluates and screens for any harmful substance present in the garment.
'Ripsta'
Part of subculture appealing to:
v Street Surfing & Skating Culture.
Gender:
v Males & Females.
Age Group:
v Late teens onwards.
Season:
v Summer & Winter (shirts, shorts, boardies, hoodies, jeans, hats etc).
Other subculture influences that will be borrowed:
v Retro
Environmental Issues a concern? If yes what are they?
Clean seas and using recyclable materials.
Political or social awareness issues? If yes what are they?
Surf rage would be one of the issues along with various others.
Personality of the street surf/skate-wear:
Unique.
Appealing.
Noticeable.
Bright and happy.
Different.
Stand out.
Fashionable.
Colour Pallet list:
Various.
Geographical distribution (Where abouts?):
Far North Coast NSW, bordering QLD.
Method of selling:
Markets.
Retail Stores.
Methods of promotion:
Flyers.
Sponsorship & Advertising.
Possible names:
Ripsta.
One Day.
Please.
Release.
Crank That.
Knot Like Others.
Keep Dreaming.
Brand most similar to:
Rhythm, Rusty, Insight.
How is it different to anything else?
It’s my own creation and puts a different spin on everything.
Style influences:
Various.
Inspiring themes:
My Imagination and things the different things I see when I go places.
I want my brand to appeal to females in the 18 to 30 age group. My brand will feel unique, pretty, clean, fresh, innocent, and playful. The subculture I am focusing on is surf wear that’s beautiful, casual and comfortable and it will be for both summer and winter.
Although I have chosen surf wear I don’t want my brand to be the typical surf brand that is around at the moment. I want my surf brand to have quality about it, in the fabrics used, the cuts and the overall look will have a higher quality about it for the same price as the current surf brands. My brand will be setting trends and not following them like the surf brands at the moment are doing. I want the women wearing this brand to feel beautiful, pretty and sexy but look sophisticated and inspiring. The influences I am drawing from are history, beauty, current social/political issues, comfort from product and art.
Environmental issues are a concern, organic materials will be used as much as possible in the manufacturing of the clothes.
Such as organic fabrics.
I want to address current social issues. The right of free speech, feeling and non conformists. Sort of embrace the things that conservative Australia frown upon. My brand will be socially aware of things happening in the world around it not just that’s relevant to the surf industry. Eg. The current trend in the surf industry is being aware of the environment manly the oceans and sea life. I think that that’s great and relevant to the surf industry but there are so many other issues that can be addressed such as freedom of speech, human rights and power to the minorities. I want to address these issues but I don’t want to do it screaming and waving a flag, I want it to be subtle but still noticeable.
Colours I will be using will mostly be black gray and white. But I want to use most colours.
Anywhere local will be my first distribution spot. My method of selling will be at local markets, as well as approaching small boutiques and showing them samples of my clothes. Trying to get the word around locally first then expanding to as large as possible.
Names:
Once upon a time
Get fancy
For keeps
Secrets from sisters
Hush hush
Secrets from (insert name eg. Emilio, Sophie)
fable
